“Advances in digital capture technology in recent years have led to aspirational photographers assuming it’s easy to turn pro in the twenty first century. Today’s consumers are increasingly discerning. More than ever, they are hunting down quality, originality, creativity and professionalism.

Here at The Societies we never stop banging the drum about training. It’s an investment. It is only through the acquisition of real technical skill and business competency that photographers can sensibly and rationally plot their future career paths.

Professional photographers understand the key dual challenges of high quality and consistency. And to achieve consistency it is essential to continue to learn.

These include: lighting, composition, technique, camera craft, people skills and postproduction plus all of the elements that denote a professional product.

Additionally, to improve business skills it is absolutely essential that photographers understand marketing, sales, customer services and finance.”

It is for these reasons that David Clarry Photography continues to attend Training Courses arranged by SWPP. Today, Wednesday 15 February David attended Building up your Photographic Business delivered by Award Winner Lisa Beaney,